International E-Waste Day

In this edition, Electrão teamed up with the WEEE Forum in a study to understand people's habits regarding the accumulation and management of electrical equipment. It also ran a digital campaign with the infographics provided.

It also created an art installation made up of 250 large and small items of used electrical equipment in the Belém riverside area in Lisbon. The aim of the initiative was to show that electrical waste is a problem if it is not recycled and that, more and more often, it turns up where it is least expected, polluting the environment. The art installation, which formed the recycling symbol seen from above, alerted people to the importance of recycling used electrical equipment and emphasised the role and responsibility of each citizen in this action. It was also possible to leave small items of electrical equipment for recycling next to the art installation, thus giving them a new life.

‘When electrical equipment switches off... switch on recycling’. Electrão created an art installation with 270 large and small pieces of used electrical equipment in Lisbon's Largo José Saramago.

The aim of the initiative was to raise public awareness of the invisible electrical waste that so often accumulates at home or is improperly disposed of. It was possible to leave small items of electrical equipment for recycling next to the installation.

The format of the installation invited people to ‘switch on’ the idea of recycling unusable waste.

In addition to this art installation, Electrão, in partnership with the WEEE Forum, organised a vox pop on invisible electrical equipment and a digital campaign with information on this waste.

In 2024, Electrão launched an innovative and free of charge campaign to collect small electrical equipment by post, testing a new proximity option for waste delivery by citizens.

To take advantage of this service, citizens simply need to place their small, broken or out-of-use electrical equipment in a closed box, equivalent in size to a shoebox, and drop it off at the nearest DHL point, such as stationers or neighbourhood shops.

To encourage people to take part in the campaign, Electrão organised a competition to give away three shopping vouchers worth 400 euros. Prizes were awarded to the three participants who sent in the photo with the most creative composition of the box of electrical equipment to be delivered.

In this campaign, pre-defined routes are used to send the equipment for recycling, thus reducing the environmental impact associated with transport.